External Relations Resources
The fraternity and sorority community is committed to sharing experiences that ensure that friendship and fraternal bonds are filled with care, concern, and challenge to elevate the status quo. To support in their efforts to build coalitions and connections, the Office of Fraternity & Sorority Life has compiled a list of resources relevant to external relations for chapter use.
It is important for each chapter to have a positive image with its various publics, including (inter)national organization, alumni, parents, and community members. Chapters should be proactive in disseminating accurate and positive information about the fraternity/sorority experience.
Connections to CLIMB
- Positive external relations allow a chapter to effectively build coalitions and make authentic connections with a host of constituents that can positively impact the organization’s operations and members.
Fraternity & Sorority Resources and Templates
Fraternities and sororities have a responsibility to contribute positively to the narrative surrounding the fraternal movement. To assist chapters as they strive to highlight meaningful examples of the value of their fraternal experiences, a template public relations and marketing plan has been created and is provided below.
Campus Resources
Colorado State University has specific rules and expectations for posting flyers on campus. Please refer the posting policy linked below for additional information.
The Campus Communication Tools included below is a resource outlining all of the marketing options available at CSU.
Colab: The Lory Student Center Marketing Shop offers a variety of digital, print, and social-media advertising opportunities that include digital-display advertising, posters, display cases, and table tents as well as tweets and shares.
While any one of these opportunities can be very effective as a campaign, the creative team at Colab can help design a marketing campaign that leverages a combination of these advertising opportunities to help reach your target audience more effectively.